You love crocheting. Those soothing clicks of your hook, the way yarn transforms into cozy blankets, adorable amigurumi, or stylish scarves—it’s more than a hobby. It’s therapy. It’s art. It’s you.
But what if you could turn that passion into real income? Not just “maybe someday,” but actual, consistent money—while doing what you already love?
The good news? You absolutely can.
Thousands of crocheters around the world are already monetizing their blogs and YouTube channels—not by selling patterns alone, but by building communities, sharing their journeys, and offering value that people are willing to pay for. Whether you’re posting your first tutorial or have been crafting for years, there’s a path to monetization that fits your style, pace, and personality.
In this guide, we’ll walk through five powerful, practical ways to turn your crochet passion into profit. We’ll cover everything from affiliate marketing and digital products to sponsored content and membership models—all explained in plain, friendly language (no jargon, no fluff). You’ll learn real strategies used by successful creators, see how they started small, and discover how you can begin today—even if you’re just starting out.
By the end, you won’t just know how to make money—you’ll know exactly where to start, and how to keep growing without burning out. Let’s dive in.
1. Turn Your Patterns Into Profit (The Most Reliable Path)
Let’s be honest: if you’re good at crocheting, you’ve probably made dozens of patterns. Maybe you’ve shared them for free on Ravelry or your blog. But here’s the secret most beginners miss—your patterns are valuable assets.
Think about it: people don’t just want to watch you crochet. They want to do it themselves. And they’ll pay for clear, well-written, beautifully photographed patterns that save them time and frustration.
Take Sarah, a mom from Ohio who started posting free baby blanket patterns on her blog. Within six months, she redesigned one of her most popular patterns into a premium PDF—adding step-by-step photos, video links, and a printable checklist. She priced it at $7.99. She sold 300 copies in the first year. That’s over $2,300… from one pattern.
You don’t need to be a professional designer. You just need to package what you already know.
Here’s how to start:
- Pick your top 3 most-loved patterns (the ones people keep asking you about).
- Write clear, organized instructions. Include stitch counts, yarn weights, hook sizes, and tips you wish you’d known when you started.
- Add high-quality photos (natural light works wonders!) and a short video showing the finished piece.
- Use platforms like Etsy, Gumroad, or even your own website to sell them.
- Offer a free mini-pattern in exchange for email sign-ups—it builds your list.
Pro tip: Bundle patterns! A “Cozy Winter Collection” with a hat, scarf, and mittens sells better than single items. People love value packs.
And here’s the kicker: once it’s created, your pattern sells 24/7. While you sleep. While you crochet your next project. That’s passive income—and it grows over time.
2. Affiliate Marketing: Earn While You Recommend (Without Selling Anything)
You know those yarns you always reach for? The ones that feel like clouds and don’t split? The hooks that glide like butter?
Chances are, those brands have affiliate programs.
Affiliate marketing means you recommend products you genuinely love—and earn a commission when someone buys through your unique link. No inventory. No shipping. No customer service. Just honest recommendations.
Let’s say you review Lion Brand’s Wool-Ease Thick & Quick in a YouTube video. You include a link in the description. Someone clicks it, buys a skein, and you earn 8–15% of the sale. That’s $2–$4 per skein. Multiply that by 50 sales? That’s $100–$200… from one video.
Top crochet-friendly affiliate programs to join:
- Lion Brand Yarn (up to 10% commission)
- Hobby Lobby (up to 8%)
- LoveCrafts (up to 12%)
- Amazon Associates (great for hooks, scissors, blocking mats)
- Etsy (promote your own patterns or others’ tools)
How to do it right:
- Only promote products you’ve actually used. Your audience trusts you. Don’t blow it.
- Mention affiliate links naturally: “I’ve used this hook for two years—it’s my favorite. Here’s the link if you want to try it.”
- Disclose clearly: “This post contains affiliate links. I earn a small commission at no extra cost to you.” (It’s the law—and it builds trust.)
- Place links in blog posts, video descriptions, Pinterest pins, and even your Instagram bio.
One creator, Maya from Texas, added affiliate links to her “10 Must-Have Crochet Tools” blog post. Three months later, she was earning $300/month—just from that one article.
It’s not magic. It’s consistency.
3. YouTube Monetization + Sponsored Content: Let Brands Pay You
YouTube isn’t just for cat videos and dance challenges. It’s a goldmine for crafters.
With over 1.5 billion monthly active users, YouTube is where people go to learn how to crochet. And they’re hungry for quality content.
To monetize your channel, you need:
- 1,000 subscribers
- 4,000 watch hours in the past year
That sounds daunting, right? But here’s the truth: you don’t need millions of views. You just need the right views.
A video titled “How to Crochet a Granny Square for Beginners (Step-by-Step)” can get 50,000 views over time. Even with a low CPM (earnings per 1,000 views), that’s $100–$200 from ads alone.
But here’s where it gets exciting: sponsored content.
Once you hit 1,000 subs, brands will start reaching out. Or—you can reach out to them.
A small yarn company might pay you $150 to show their new colorway in a video. A hook brand might send you free tools in exchange for a review. A pattern platform might pay you $500 to feature their new collection.
How to attract sponsors:
- Create a media kit: Include your stats (subscribers, average views, audience demographics), your niche (e.g., “beginner-friendly amigurumi”), and your contact info.
- Pitch small brands first. They’re more likely to say yes—and they often pay faster.
- Be authentic. If you don’t love the product, say so. Your credibility is your currency.
One creator, Devin, started with $50 sponsored posts. Within a year, he was earning $2,000/month from sponsorships alone—while keeping his content genuine and fun.
You’re not selling out. You’re being paid to do what you already love.
4. Build a Community: Memberships, Patreon, and Exclusive Content
Here’s the truth no one tells you: people don’t just buy patterns or tools. They buy belonging.
They want to feel part of a tribe of fellow crocheters. They want to ask questions, share progress, and feel seen.
That’s where memberships come in.
Platforms like Patreon, Ko-fi, or even a private Facebook group let you offer exclusive content to paying members. Think:
- Early access to new patterns
- Monthly live Q&A sessions
- Printable stitch guides or cheat sheets
- Video tutorials not posted publicly
- A private Discord server for feedback and encouragement
One creator, Lisa, started a $5/month Patreon with just 50 members. She offered one exclusive pattern per month and a weekly live crochet hour. Within six months, she had 210 members. That’s over $1,000/month—passive, recurring income.
And here’s the best part: your most loyal fans will thank you for this. They’ll feel special. They’ll stay. They’ll refer others.
Start small:
- Offer a free “Beginner’s Crochet Starter Pack” to email subscribers.
- Then, invite them to join a $3/month tier for monthly patterns.
- Use Canva to design simple PDFs. Record quick videos on your phone.
You don’t need fancy equipment. You just need consistency and heart.
This isn’t just about money. It’s about building a legacy.
5. Sell Your Time: Custom Orders, Courses, and Coaching
Let’s talk about the most underrated monetization tool: you.
You’ve spent years learning. You’ve made mistakes. You’ve figured out how to fix dropped stitches, how to read patterns, how to choose the perfect yarn for a baby blanket.
That knowledge? It’s priceless.
So why not sell your time?
Option A: Custom Crochet Orders
People will pay you to make their dream amigurumi, their baby’s first blanket, or a personalized pet toy. Charge $50–$200 per item. Even 5 orders a month = $500–$1,000.
Option B: Online Courses
Create a simple course: “Crochet Your First Blanket in 7 Days.” Use Teachable or Thinkific. Price it at $49. You only need 20 sales to make $980.
Option C: 1-on-1 Coaching
Offer 30-minute Zoom calls to help someone fix their tension or choose their first project. Charge $30/hour. One call a week = $120/month.
I know what you’re thinking: “I’m not a teacher.”
But guess what? You don’t have to be an expert. You just have to be one step ahead.
If you’ve made 10 blankets, you can teach someone how to make their first. If you’ve fixed 50 mistakes, you can help someone avoid them.
Your journey is someone else’s shortcut.
Putting It All Together: Your 90-Day Monetization Plan
You don’t need to do all five at once. In fact, you shouldn’t.
Here’s a simple, realistic roadmap:
Weeks 1–4:
- Pick one pattern. Turn it into a downloadable PDF.
- Set up a simple shop on Etsy or Gumroad.
- Share it on Pinterest and your Instagram.
Weeks 5–8:
- Join 2 affiliate programs (Lion Brand + Amazon).
- Add links to your next 3 blog posts or videos.
- Disclose clearly. Be honest.
Weeks 9–12:
- Launch a free email newsletter (use MailerLite or ConvertKit).
- Offer a free pattern in exchange for sign-ups.
- Announce a $3/month Patreon tier with one exclusive pattern per month.
By day 90, you’ll have multiple income streams running. Not millions—but real, reliable money. Enough to buy more yarn. Enough to take a weekend off. Enough to feel proud.
Final Thought: Your Passion Is Worth More Than You Think
Let me ask you this: When was the last time someone told you, “I made that blanket you posted—I gave it to my grandma, and she cried”?
That’s the real ROI of your craft.
Monetizing your blog or YouTube channel isn’t about becoming a millionaire. It’s about being able to crochet without guilt. To buy the good yarn. To take a class. To quit your 9-to-5 and work from your couch with a cup of tea and your hook.
It’s about turning your quiet, beautiful hobby into a life you love—not just a side hustle.
You don’t need to be perfect. You don’t need to go viral. You just need to start.
Start today. Share one pattern. Add one affiliate link. Send one email.
The world doesn’t need another perfect crochet tutorial.
It needs your voice. Your style. Your heart.
So go ahead. Hook that first stitch.
And then… let the money follow.
What’s your first monetization step going to be?
👉 Drop a comment below: Are you selling patterns, joining affiliate programs, or launching a Patreon? I read every single one—and I’d love to cheer you on.
And if this helped you, share it with a fellow crocheter who’s been waiting for permission to start earning from their passion.
Because the yarn’s waiting.
And so are your next earnings. 💛
Gabriela Ferreira is a passionate crochet and knitting enthusiast who finds inspiration in every skein of yarn she touches. With a love for color, texture, and handmade detail, she brings creativity and warmth to each project she creates. Gabriela believes that every stitch tells a story, and she enjoys sharing her craft with others who appreciate the beauty of fiber arts.
